case studies
M&M Home Remodeling Services
This case study demonstrates how a home services contractor can leverage review management to build trust and drive significant revenue growth, a core goal for the roofing and home building verticals identified in the report.
The Problem: M&M, a family-owned exterior remodeler, relied on traditional marketing and lacked a systematic way to gather online reviews. This made it difficult to build the digital trust necessary to attract high-value clients and stand out from competitors in local search results.
The Solution: M&M automated the process of requesting reviews from every customer via email and text message immediately after a job was completed. This created a consistent flow of new, positive feedback.
The Result: M&M generated over 2,000 new reviews with an average rating of 4.9 stars. This surge in positive social proof directly contributed to a $1.5 million increase in annual sales, showcasing a clear return on investment.
Source: Case Study, "M&M Home Remodeling Services"
https://gatherup.com/case-studies/mm-home-remodeling-services/
Aspen Dental
Aspen Dental's experience highlights the importance of managing reputation at scale across many locations, directly addressing the need for a strong brand reputation to attract clients in high-stakes industries like cosmetic dentistry.
The Problem: With over 850 locations, Aspen Dental faced the challenge of maintaining a consistent and positive online reputation across thousands of individual practitioners and diverse local markets. They needed a way to monitor feedback and engage with patients efficiently to build trust.
The Solution: Aspen Dental was able to monitor reviews from over 100 different sites, allowing them to analyze patient sentiment and respond to feedback in a timely manner.
The Result: Aspen Dental increased its review volume by 146% in just two years. More importantly, their average response time to patient feedback decreased by 50%, demonstrating a commitment to customer service that builds trust and loyalty.
Source: ReviewTrackers Case Study, "How Aspen Dental Manages Online Reviews Across 850+ Locations"
https://www.reviewtrackers.com/case-studies/aspen-dental/
Orrell Design
For a creative, visual business like a hair salon, this case study shows how online reviews serve as a dynamic portfolio, aligning with the marketing angles proposed for the salon vertical.
The Problem: Orrell Design, a high-end hair salon, struggled with a slow and inconsistent trickle of new reviews. This prevented them from effectively showcasing their artistry and the five-star experience they provided, making it difficult to attract their ideal high-value clientele.
The Solution: The salon automated review invitations via text message, making it simple for happy clients to leave feedback immediately after their appointment.
The Result: Orrell Design saw a 733% increase in monthly Google reviews within just 90 days. This created a powerful stream of social proof that reinforced their brand's quality and helped them "fill the chairs" consistently.
Source: Podium Case Study, "Orrell Design"
https://www.podium.com/case-studies/orrell-design/